?Cavaliere? Claudio Masserano decided to create his own wool trade in the early 1940s in the Biella textile district of Italy.

In the early 1970s Claudio?s son, Paolo joined the company, fresh from technical studies. He expanded the supply of material and took the company into the national markets through a creation of a commercial network. His idea to offer cashmere to the main blanket factories proved to be a good decision for the company.

In the 1990s Paolo?s experience and his wife, Tiziana?s creativity, lead to the establishment of the Masserano Paolo Cashmere brand. This enabled a collection of luxury home accessories in cashmere, which quickly became appreciated by Italian and overseas clients.

In the 2000s, Paolo and Tiziana?s children, Claudio and Cristina, joined the company following their university studies and experience in Italy and overseas in the fashion and industry arenas.